Top 8 Cross-Channel Reporting Tools for Agencies

The 8 cross-channel reporting tools for agencies at a glance

What should an agency look for in a cross-channel reporting tool?

Cross-channel reporting means pulling data from several platforms, such as Meta, Google Ads, TikTok and Shopify, into one view. Judge a tool on these points:

• Data source coverage. Check the number of integrations, but also whether the ones you use are covered with the fields you need, such as Meta custom conversions or Shopify product data.
• Agency features. Custom branding, a client portal, templates you can clone across clients, and scheduled sending.
• Pricing model. Per client, per data source, per dashboard or by ad spend. The model decides how your bill grows with your client list.
• Data freshness. How often data refreshes, and whether a report shows a half month on day one.
• Setup time. How long a new client takes to connect and templates take to apply.
• Insight. Whether the tool only shows numbers or also explains what changed and what to do.

The 8 cross-channel reporting tools, one by one

Madgicx

Madgicx is the agentic AI advertising platform for Meta ads. Its One-Click Report puts Meta, Google Ads, TikTok, Shopify and Klaviyo data in one place, and you can share a client's report by link or as a PDF. The Business Dashboard adds blended business metrics, so a report can show revenue against all ad spend and not only Meta's view.

The difference from reporting-only tools is what happens next. Copilot answers questions about any ad account from your own data, such as why cost per acquisition changed. AI Marketer audits each account and prepares recommendations you approve in one click. Extra ad accounts cost $9 each on a plan. Madgicx optimizes Meta ads only; its reporting also covers the other channels.

• Best for: performance and e-commerce agencies that run Meta ads and want reporting and optimization in one place.
• Price: plans start at $45 a month, priced by monthly ad spend, with a 7-day free trial (current Madgicx plans).

AgencyAnalytics

AgencyAnalytics is built for agencies with many clients. It has 90+ integrations, a dashboard and reports per client, goals, benchmarks and forecasting, and a client portal with your own branding with your logo, colors, custom domain and custom email. Report scheduling is on every plan, and AI features include summaries and Ask AI. It reports, alerts and detects anomalies; we saw no way to change a client's ads from it.

• Best for: agencies with many clients that want a branded portal and a price per client.
• Price: $20 per client a month, billed annually, with monthly billing also offered. A Volume plan for 25 or more clients is priced by sales. 14-day free trial, no card.

DashThis

DashThis offers pre-built templates for SEO, social, PPC and ecommerce that you customize and clone across clients. It connects 30+ platforms, including Google Analytics 4, Google Ads, Meta, LinkedIn and TikTok, plus CSV import. Branding is removed on every plan, and automated emails send updated dashboards. AI Insights comes on every plan, with chat mode as a $19 a month add-on.

• Best for: agencies that want branded dashboards sent by email on a schedule.
• Price: Individual from $44 a month billed yearly ($54 billed monthly), up to Standard from $429 billed yearly. 14-day free trial.

Swydo

Swydo is a reporting tool with pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports on every plan. It lists 38+ integrations, full custom branding, branded PDF exports and custom domain hosting. Automated report sending has no limit, and an AI report builder writes summaries.

• Best for: agencies that send branded reports to many clients.
• Price: one plan with every feature, from $69 a month, with a 14-day free trial and no card.

Whatagraph

Whatagraph blends data from many sources into fewer, larger reports. It lists 68 integrations by its own count, automated emails with PDF reports, custom branding on both plans and unlimited users. A custom report domain is an add-on on its Prime plan only.

• Best for: teams that want blended multi-source reports.
• Price: each connected data account costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. It offers a demo, and we saw no free trial.

Databox

Databox connects 130+ tools, spreadsheets, databases and APIs, with dashboard templates, a large metric library and Genie, an AI analyst you ask in plain language. Plans cap the number of data sources. Custom branding is a paid add-on, and scheduled snapshots start on Team plans. It reports on results and does not change campaigns.

• Best for: teams that want dashboards across many tools with an AI analyst on top.
• Price: a free plan with 1 dashboard and no time limit, then paid plans from $71 a month billed annually. Custom branding is an add-on at $80 a month. 14-day trial of any paid plan.

Reporting Ninja

Reporting Ninja is a low-cost reporting tool with custom branding and brand templates on every plan, a client portal and scheduled reports sent by email or as PDFs. It covers integrations such as Google Ads, Meta, LinkedIn, TikTok, Shopify and HubSpot, with account caps per type. It reports from each platform's API and does not change ad settings.

• Best for: agencies, freelancers and in-house teams that want branded reports at a low price.
• Price: from $25 a month, or $20 a month billed annually, with every feature on every plan. 15-day free trial, no payment details.

Supermetrics

Supermetrics is a data pipeline more than a report builder. It moves ad and analytics data into Looker Studio, Google Sheets, warehouses and AI assistants, and refreshes the data on a schedule. You build the report yourself in the destination. We saw no branded reports on its pages.

• Best for: teams that already build reports in Looker Studio or Sheets and need fresh data in them.
• Price: Starter EUR 49 a month (EUR 39 billed yearly) with 2 data sources, Growth EUR 199 (EUR 159 billed yearly) with 7. 14-day free trial, no payment details.

How do platform-reported numbers compare with attribution?

Every ad platform counts conversions its own way, so a cross-channel report can show more purchases than your store recorded. Pick one source of truth for revenue, such as your store's own data, and label it on the report. Shopify's analytics let a merchant open a report from each dashboard card, which makes a good reference point. On the Meta side, Madgicx Cloud Tracking sends conversions to Meta from the server so Meta sees and attributes more of them. See our guide to a client reporting dashboard for how to show both views.

How do you choose by team size and channel mix?

• You run Meta ads for e-commerce clients: Madgicx, because the report sits next to the tools that fix what it shows.
• You need branded portals and scheduled emails for many clients: AgencyAnalytics, DashThis or Swydo.
• You are a freelancer or small team on a tight budget: Reporting Ninja or Swydo.
• You blend many sources into big reports: Whatagraph or Databox.
• You build reports in Looker Studio or Sheets: Supermetrics for the data feed.

Ask every vendor for a demo with your own client data, because a canned demo always looks clean. Compare two tools side by side with our pages on DashThis vs Swydo and Databox vs Swydo.

Build cross-channel client reports with Madgicx

To report across channels with Madgicx, connect each client's Meta, Google Ads, TikTok, Shopify and Klaviyo accounts, open the One-Click Report, and share it by link or PDF. When a number moves, ask Copilot why, then review what AI Marketer prepares before you approve it. You can also analyze accounts from Claude or ChatGPT with the Madgicx MCP for Facebook and Google Ads reporting. Madgicx is an Official Meta Business Partner, trusted by 200,000+ advertisers and rated 4.6 out of 5 on G2 from 220+ reviews.

Start your 7-day free trial and build your first cross-channel report

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