$19.29
AOV benchmark
Median account AOV · USD · Parent industry: Gambling & Betting Services
$7.03 to $37.90Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Gambling & Betting Services361 / 530
Madgicx Research & Labs
Daily Fantasy Sports
Contest access has its own checks.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Gambling & Betting Services
More in this industry. 5
Questions, answered.AOV, context & using this research5 answers
In this category
Does a new DraftKings DFS signup automatically qualify for beginner contests?
DraftKings says beginner contests require both no experience badge and fewer than 50 contests played. Suggested measurement: keep signup separate from eligibility for this contest category; new-account language alone does not establish the documented experience conditions.
Does DraftKings DFS access establish access to every college-sports contest?
DraftKings says college DFS availability varies by sport and jurisdiction, using the customer's physical location. A restricted sport blocks entry and produces a notice. Suggested measurement: distinguish a general DFS account from entry eligibility for the advertised contest and location.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Gambling & Betting Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Benchmark scope
Parent industry: Gambling & Betting Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.