$17.22
Average order value
Median account AOV · USD
$12.09 to $52.75Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Gambling & Betting Services184 / 530
Madgicx Research & Labs
Lottery Scratch Card Services
Median account AOV: $17.22 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Gambling & Betting Services
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
Can a California Lottery digital campaign use an online ticket-checkout destination?
California Lottery says tickets must be purchased at authorized California retailers; mail, online and app sales are prohibited, and digital-reseller purchases cannot win. Suggested measurement: treat digital information or retailer discovery as separate from a ticket sale. This is the California Lottery's stated purchase boundary.
Does California Lottery purchase eligibility match 2nd Chance account eligibility?
California Lottery identifies 18 as the legal-play age. A ticket purchaser need not be a California resident or US citizen, but must buy at a California retailer in California. Its 2nd Chance program requires an active account at the drawing, with account verification including age and a California address. Keep the common age floor and distinct address requirements explicit.
Can a Scratchers overall-odds figure be described as the chance of a cash prize?
California Lottery game 1749 lists overall odds of 1 in 2.32 and cash odds of 1 in 3.79, with a 12 October 2026 update. These are different game-specific measures. Neither describes the chance of its top prize or an individual's result; do not generalize them across Scratchers games.
Does a California Lottery ticket purchase establish a completed prize claim?
California Lottery separates retail prizes up to $599 from claims of $600 or more through a District Office or mail, requiring the ticket and Claim Form. Prizes up to $1,000 are eligible for same-day district payment from 8 a.m. to 4:30 p.m. with unexpired government photo ID. Error-free headquarters claims have an estimated mailed-check wait of about four to six weeks after processing.
Read the benchmark
What is the average order value benchmark for Lottery Scratch Card Services?
The median account AOV for Lottery Scratch Card Services is $17.22 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Lottery Scratch Card Services?
The middle 50% of account AOVs runs from $12.09 to $52.75 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $12.09 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $52.75 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Lottery Scratch Card Services classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.