$19.29
AOV benchmark
Median account AOV · USD · Parent industry: Gambling & Betting Services
$7.03 to $37.90Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Gambling & Betting Services471 / 530
Madgicx Research & Labs
Poker Gaming Platforms
Shared tables have geographic limits.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Gambling & Betting Services
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Questions, answered.AOV, context & using this research7 answers
In this category
Does a multi-state poker permission establish nationwide US availability?
Michigan's 1 April 2026 announcement reported approval for FanDuel's PokerStars-branded poker across Michigan, Pennsylvania and New Jersey. Its 13 July announcement describes DraftKings' 8 July launch across those three states. These dated permissions are provider-specific examples, not nationwide access or proof of every member-state launch.
Can a poker campaign treat a table brand, approved provider and Michigan partner as identical?
Michigan's 1 April 2026 release names FanDuel as the approved poker provider, PokerStars as the brand its new platform would use in Michigan and MotorCity Casino as the local operator partner. Suggested offer practice: retain these roles and announcement date instead of attributing the same authorization to every similarly named service.
Does WSOP Online registration establish that real-money approval always succeeded?
WSOP Online's registration guide uses identifying information to confirm identity, then tells applicants not approved for a real-money account to upload additional verification documents. Suggested measurement: distinguish submitted registration from confirmed account creation and verification in this provider's flow.
Does WSOP Online accept a signup location as permission for every later login?
WSOP Online's guide restricts real-money play to people of legal gaming age physically in Michigan, Nevada, New Jersey or Pennsylvania. It says location is verified at each login using nearby Wi-Fi signals. Keep registration distinct from location-cleared access for a later session.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Gambling & Betting Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Gambling & Betting Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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