$22.53
AOV benchmark
Median account AOV · USD · Parent industry: Higher Education Institutions
$7.51 to $85.56Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Higher Education Institutions435 / 530
Madgicx Research & Labs
Liberal Arts Colleges
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MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Higher Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research6 answers
In this category
Should early-decision and regular-decision ad cohorts share a yield comparison?
Williams describes early decision as a commitment to accept admission and withdraw other applications, with a financial-aid exception. Label application routes separately before comparing accepted offers or enrollments.
Why might international recruitment need a different financial-aid landing path?
Williams requires international applicants to indicate aid intent on the admission application, then submit aid materials if admitted. Its page says international admissions are not need-blind. Keep this institution-specific sequence clear in relevant campaigns.
What intake detail matters when interpreting a liberal-arts recruitment cohort?
Williams states that enrollment begins only in the fall. Tie campaign leads and later enrollments to the advertised intake rather than assuming every institution offers continuous starts.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Higher Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
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Benchmark scope
Parent industry: Higher Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.