$42.37
Average order value
Median account AOV · USD
$9.41 to $148.83Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
All industries230 / 530
Madgicx Research & Labs
Personal Coaching & Development
Median account AOV: $42.37 USD.
Ad cost & click-through benchmarks ↗MADGICX / LABSINDUSTRY RESEARCH
Industry benchmarks
USD · Account AOVEnter your average order value to see where it sits.
Within Personal Coaching & Development
Explore subcategories. 8
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Business & Entrepreneurial Coaching
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Career Development Coaching
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Confidence & Mindset Coaching
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Executive Leadership Coaching
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Life Purpose Coaching
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Niche Specialty Coaching
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Relationship & Communication Coaching
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Productivity & Performance Coaching
Research
Questions, answered.AOV, context & using this research14 answers
In this industry
Is personal coaching interchangeable with therapy or consulting?
ICF's guide distinguishes coaching from therapy, consulting and mentoring, and describes a coaching relationship built around an agreed partnership. A coaching offer should identify the service role it provides rather than imply that buying sessions substitutes for clinical treatment. This distinction describes service scope, not a promise of personal, health or financial results.
Is the person receiving coaching always the person paying for it?
ICF's code defines the client as the person or group being coached and the sponsor as an entity or person paying for, arranging or defining the service. It calls for agreements covering roles, confidentiality and financial arrangements. A coaching inquiry should distinguish purchaser and participant instead of counting every coached participant as a separate purchasing customer.
Read the benchmark
What is the average order value benchmark for Personal Coaching & Development?
The median account AOV for Personal Coaching & Development is $42.37 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Personal Coaching & Development?
The middle 50% of account AOVs runs from $9.41 to $148.83 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $9.41 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $148.83 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers Personal Coaching & Development classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.