$27.39
AOV benchmark
Median account AOV · USD · Parent industry: Dating & Relationship Services
$8.95 to $38.45Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Dating & Relationship Services363 / 530
Madgicx Research & Labs
Dating Events & Activities
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MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Dating & Relationship Services
More in this industry. 7
Questions, answered.AOV, context & using this research7 answers
In this category
What should a dating-event listing tell you before booking?
Check the format, date, location and route to the venue. Match UK's event help lists those details in its event pages; confirm the current listing and ticket terms before reserving.
Are dating events limited to speed dating?
No. Match UK lists dinners, cooking and photography lessons, walking tours and drinks events. Compare the actual activity and how much conversation it allows.
Can an activities club include virtual gatherings?
Yes. Events & Adventures describes virtual cooking, improv, comedy and social sessions as well as local activities. Check which format the specific event uses.
Does joining an event mean joining a matchmaking service?
No. Events & Adventures describes group activities with a member RSVP. Ask whether the offer is for attendance or also includes a personal introduction.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Dating & Relationship Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Dating & Relationship Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.