$27.39
AOV benchmark
Median account AOV · USD · Parent industry: Dating & Relationship Services
$8.95 to $38.45Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Dating & Relationship Services364 / 530
Madgicx Research & Labs
Dating Safety & Verification Services
Understand each safety check.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Dating & Relationship Services
More in this industry. 7
Questions, answered.AOV, context & using this research7 answers
In this category
What does a dating-app photo check establish?
Bumble offers photo verification as one of several app safety features. Treat the badge as that platform's check, not proof of character, identity history or an offline meeting's safety.
Can a video call happen without sharing a phone number?
Bumble says its in-app voice and video calls let members speak without providing a number. Confirm the feature in the app you actually use.
What should you do if an online match asks for money?
The FTC advises against sending money or gifts to someone you have not met and recommends reporting suspected romance scams to the app and FTC. A verification badge does not override that warning.
Is blocking and reporting part of app safety tooling?
Bumble lists block, report and unmatch controls alongside verification and calls. Compare those controls and the reporting path before relying on a service.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Dating & Relationship Services.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Dating & Relationship Services
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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