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Dating & Relationship Services478 / 530
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MADGICX / LABSINDUSTRY RESEARCH

AOV benchmark

$27.39

AOV benchmark

Median account AOV · USD · Parent industry: Dating & Relationship Services

$8.95 to $38.45Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

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Within Dating & Relationship Services

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Questions, answered.AOV, context & using this research7 answers

In this category

What does an app premium tier add?

Tinder's current help lists separate Plus, Gold and Platinum features, including Passport in Plus and seeing who Likes You in Gold. Compare the exact tier rather than the word premium.

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Does priority placement promise a relationship?

No. Hinge describes priority for outgoing Likes in HingeX, a visibility feature. It does not establish a match, date or relationship outcome.

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Is a high-touch matchmaker an app subscription?

It's Just Lunch describes a fee-based personal service with hand-selected dates and no public profile. Clarify whether the offer buys software features or human search and scheduling.

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What package boundaries should be checked?

Tawkify lists different client and Premier arrangements, including search-location and date-planning differences. Ask for the exact scope and terms of the quoted package.

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Category research

Which AOV benchmark is shown?

The reference benchmark is for Dating & Relationship Services.

Parent industry benchmark. Snapshot read 11 October 2026.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Research scope

Small print.
Clear boundaries.

Benchmark scope

Parent industry: Dating & Relationship Services

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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