Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $27.39 USD.
Median account AOV · USD
Enter your average order value to see where it sits.
Within Dating & Relationship Services
Tinder distinguishes Plus, Gold and Platinum and qualifies some inclusions by plan duration or testing. Match the campaign to the buyer's actual subscription details instead of copying an unqualified feature list. Paid access to particular features does not promise a match, date or relationship.
Tinder says deleting the app does not cancel a subscription and directs users to a cancellation route based on how they purchased it. Explain billing and access terms in the offer, and separate app activity from subscription status in business reporting. A disappearance from the app alone does not establish that recurring charges ended.
Bumble describes photo verification as comparing a selfie with profile photos, while ID verification checks an identity document and selfie for age and identity. Name the check being described rather than treating all badges as identical. These workflows do not establish that every interaction is safe or that a relationship outcome is guaranteed.
Tawkify describes working with a matchmaker, screening potential matches, planning dates and collecting feedback. Specify which of those services the engagement includes and send buyers to that route. A curated-service purchase is different from unlocking app features, and the process description is not proof that every client reaches the same relationship outcome.
The median account AOV for Dating & Relationship Services is $27.39 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The middle 50% of account AOVs runs from $8.95 to $38.45 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 25th-percentile account AOV is $8.95 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The 75th-percentile account AOV is $38.45 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
This benchmark covers Dating & Relationship Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Behind the numbers
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.