$22.53
AOV benchmark
Median account AOV · USD · Parent industry: Higher Education Institutions
$7.51 to $85.56Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Higher Education Institutions351 / 530
Madgicx Research & Labs
Community Colleges
From course interest to enrollment.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Higher Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Should credit and noncredit course leads share one conversion benchmark?
ACC distinguishes academic credit programs from shorter noncredit skills courses with different requirements. Report these offers separately when interpreting Facebook leads; their enrollment paths and educational outcomes differ.
Does an admissions application establish a community-college enrollment?
ACC’s new-student process includes onboarding, advising and registration after applying. Track registration separately from the application when evaluating acquisition campaigns.
How should a community-college ad qualify a tuition price?
ACC charges by credit hour, with rates affected by residency. State the credit load and applicable residency basis in the offer rather than implying one price applies to every prospective student.
Which applicant types need separate lead paths?
ACC lists traditional, dual-credit, international, continuing-education and adult-education applications. Route campaign inquiries to the relevant process before comparing application completion rates.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Higher Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Higher Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.