$22.53
AOV benchmark
Median account AOV · USD · Parent industry: Higher Education Institutions
$7.51 to $85.56Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Higher Education Institutions459 / 530
Madgicx Research & Labs
Online Universities
Flexible study. Defined milestones.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Higher Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Is an online-university application equivalent to being ready to start?
WGU’s process includes transcripts, program requirements and a Commit to Start step after applying. Track readiness separately from initial application submissions when judging Facebook lead quality.
How does a recurring online intake affect campaign-cohort interpretation?
WGU describes monthly start dates with admission requirements completed beforehand. Align reports with the intended start date so recent leads are not compared with cohorts that have already had time to enroll.
Does online delivery make every geographic audience eligible?
WGU’s admissions page specifies geographic eligibility and exceptions. Confirm the actual program’s location requirements in recruitment copy and lead qualification; “online” alone does not mean worldwide access.
How should ads explain term-based online tuition?
WGU describes flat tuition for a six-month term rather than per credit, without extra tuition for additional courses in that term. Identify the term basis; it is not a quoted price for the entire degree.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Higher Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Benchmark scope
Parent industry: Higher Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.