$22.53
AOV benchmark
Median account AOV · USD · Parent industry: Higher Education Institutions
$7.51 to $85.56Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Higher Education Institutions519 / 530
Madgicx Research & Labs
Traditional Universities
Follow the path from lead to campus.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Higher Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Which events distinguish a university lead from a submitted application or enrollment?
Michigan lists required application components and separately describes the enrollment deposit. Report inquiries, completed applications and deposited students as distinct stages when assessing recruitment campaigns.
Why should early-action and early-decision leads be labeled separately?
Michigan describes early decision as binding and early action as nonbinding. Keep these routes distinct in yield reporting; the applicant’s commitment differs even when both start with an ad inquiry.
Which affordability information should accompany a university tuition ad?
Michigan’s cost guidance includes living expenses, books and transportation alongside tuition and points families to a net-price estimate. Explain the scope of an advertised cost rather than treating tuition as total attendance cost.
Which tuition differences matter before comparing university offers?
Michigan lists program, residency, class standing, credit hours and term as cost factors. Define the advertised student and study load before comparing prices; these factors are not measured Facebook performance benchmarks.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Higher Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: Higher Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.