$22.53
AOV benchmark
Median account AOV · USD · Parent industry: Higher Education Institutions
$7.51 to $85.56Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Higher Education Institutions405 / 530
Madgicx Research & Labs
Graduate Schools
Separate interviews from admissions.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Higher Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Which application event is useful beyond a graduate-school lead?
Vanderbilt’s Master of Marketing treats an application as complete when its components are received and processed. Measure completed files separately from started applications when reviewing recruitment leads.
Can interview bookings be reported as graduate admissions?
Vanderbilt requires an interview for an admission offer, while incomplete applicants are not invited. Keep interviews, admission decisions and enrollments as distinct outcomes in the campaign funnel.
How can document requirements improve graduate-program lead qualification?
Vanderbilt permits unofficial transcripts initially but requires official academic records from admitted students before enrollment. Explain which documents are needed at each stage instead of presenting the first form as the whole process.
Why should graduate-recruitment reports separate admits from enrolled students?
UGA’s graduate recruitment guidance separates application, admission, acceptance, enrollment and retention. Report the relevant stage for each campaign cohort; an admission offer is not the same event as matriculation.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Higher Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
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Benchmark scope
Parent industry: Higher Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.