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Madgicx Research & Labs

Career Social Networks

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MADGICX / LABSINDUSTRY RESEARCH

AOV benchmark

$0.17

AOV benchmark

Median account AOV · USD · Parent industry: Job Portals & Employment Platforms

$0.09 to $11.20Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

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Within Job Portals & Employment Platforms

More in this industry. 5

Questions, answered.AOV, context & using this research7 answers

In this category

Can total professional-network followers measure newly acquired members?

LinkedIn’s audience analytics distinguishes total followers from daily new followers; its date range applies to new-follower data. Keep the existing audience stock separate from the cohort associated with an acquisition campaign.

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Do profile visits establish professional-network activation?

LinkedIn separates profile visitors from search appearances and content analytics, with visitor visibility depending on settings and subscription. Use visits as an engagement signal, then define the network’s own activation event separately.

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How should professional-audience demographics be interpreted?

LinkedIn reports follower demographics such as job title, industry and seniority, and describes demographic counts as estimates. Treat these as audience context rather than verified qualifications for every person reached by an ad.

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Should post performance be combined with member-acquisition conversions?

LinkedIn distinguishes individual-post analytics from aggregate content performance. Keep content engagement and account activation in separate report columns so popular posts do not automatically become evidence of newly acquired active members.

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Category research

Which AOV benchmark is shown?

The reference benchmark is for Job Portals & Employment Platforms.

Parent industry benchmark. Snapshot read 11 October 2026.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Research scope

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Benchmark scope

Parent industry: Job Portals & Employment Platforms

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

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