AOV benchmark
Median account AOV · USD · Parent industry: Job Portals & Employment Platforms
Madgicx Research & Labs
See beyond the follower count.
Median account AOV · USD · Parent industry: Job Portals & Employment Platforms
Enter your average order value to see where it sits.
Within Job Portals & Employment Platforms
LinkedIn’s audience analytics distinguishes total followers from daily new followers; its date range applies to new-follower data. Keep the existing audience stock separate from the cohort associated with an acquisition campaign.
LinkedIn separates profile visitors from search appearances and content analytics, with visitor visibility depending on settings and subscription. Use visits as an engagement signal, then define the network’s own activation event separately.
LinkedIn reports follower demographics such as job title, industry and seniority, and describes demographic counts as estimates. Treat these as audience context rather than verified qualifications for every person reached by an ad.
LinkedIn distinguishes individual-post analytics from aggregate content performance. Keep content engagement and account activation in separate report columns so popular posts do not automatically become evidence of newly acquired active members.
The reference benchmark is for Job Portals & Employment Platforms.
Parent industry benchmark. Snapshot read 11 October 2026.
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Research scope
Parent industry: Job Portals & Employment Platforms
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.