AOV benchmark
Median account AOV · USD · Parent industry: Job Portals & Employment Platforms
Madgicx Research & Labs
Measure what happens after Apply.
Median account AOV · USD · Parent industry: Job Portals & Employment Platforms
Enter your average order value to see where it sits.
Within Job Portals & Employment Platforms
Indeed defines Apply Start as clicking Apply now, even when the job seeker does not finish. Report completed applications separately before treating a job-board click as an acquisition outcome.
Indeed identifies direct application links and applications completed after an earlier start as possible reasons. Check the reporting interval and application path before interpreting the difference as a tracking failure.
Indeed separates low click-to-start ratios from low start-to-completion ratios, discussing job-detail problems for the former and process complexity for the latter. Examine the relevant step rather than attributing both patterns to the ad.
Indeed distinguishes analytics for an employer’s jobs from hiring insights about a selected title and location. Use local market context to interpret recruiting demand; it does not establish Facebook cost per qualified application.
The reference benchmark is for Job Portals & Employment Platforms.
Parent industry benchmark. Snapshot read 11 October 2026.
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Research scope
Parent industry: Job Portals & Employment Platforms
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.