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Job Portals & Employment Platforms404 / 530
A blue notice display with blank vacancy cards and an applicant folder.

Madgicx Research & Labs

General Job Boards

Measure what happens after Apply.

MADGICX / LABSINDUSTRY RESEARCH

AOV benchmark

$0.17

AOV benchmark

Median account AOV · USD · Parent industry: Job Portals & Employment Platforms

$0.09 to $11.20Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

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Within Job Portals & Employment Platforms

More in this industry. 5

Questions, answered.AOV, context & using this research7 answers

In this category

What is the difference between an Apply Start and a completed job application?

Indeed defines Apply Start as clicking Apply now, even when the job seeker does not finish. Report completed applications separately before treating a job-board click as an acquisition outcome.

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Why can completed applications exceed Apply Starts in a report?

Indeed identifies direct application links and applications completed after an earlier start as possible reasons. Check the reporting interval and application path before interpreting the difference as a tracking failure.

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How can job-board reports distinguish weak offer interest from application friction?

Indeed separates low click-to-start ratios from low start-to-completion ratios, discussing job-detail problems for the former and process complexity for the latter. Examine the relevant step rather than attributing both patterns to the ad.

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Can local hiring-market data serve as a Facebook acquisition benchmark?

Indeed distinguishes analytics for an employer’s jobs from hiring insights about a selected title and location. Use local market context to interpret recruiting demand; it does not establish Facebook cost per qualified application.

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Category research

Which AOV benchmark is shown?

The reference benchmark is for Job Portals & Employment Platforms.

Parent industry benchmark. Snapshot read 11 October 2026.

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Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Research scope

Small print.
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Benchmark scope

Parent industry: Job Portals & Employment Platforms

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

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