$68.29
AOV benchmark
Median account AOV · USD · Parent industry: K-12 Education Institutions
$29.55 to $294.23Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
K-12 Education Institutions343 / 530
Madgicx Research & Labs
Charter Schools
Read demand alongside available seats.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within K-12 Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Why can charter-school applications rise without an equal rise in enrollments?
NYC explains that oversubscribed charter schools use a random lottery. Report applications and offered seats separately; in that jurisdiction, seat availability can constrain enrollment independently of campaign lead volume.
Should late charter-school inquiries be compared with the main application cohort?
NYC says applications received after a school’s deadline go to the bottom of its waitlist. Label late inquiries separately before comparing offers or enrollments with the main application cycle.
Which admissions priorities matter when interpreting charter-school lead conversion?
NYC lists returning-student, sibling and district preferences. Keep the relevant applicant context visible in campaign analysis; different priority groups need not have the same opportunity to receive a seat.
Are charter-school retention campaigns part of the same funnel as new enrollment ads?
Concept Schools’ playbook distinguishes awareness, consideration, conversion and re-enrollment. Report returning-family retention separately from newly acquired applications; the playbook offers stage definitions, not evidence that a particular ad improves enrollment.
Category research
Which AOV benchmark is shown?
The reference benchmark is for K-12 Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: K-12 Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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