$68.29
AOV benchmark
Median account AOV · USD · Parent industry: K-12 Education Institutions
$29.55 to $294.23Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
K-12 Education Institutions482 / 530
Madgicx Research & Labs
Private Independent Schools
From first inquiry to a school place.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within K-12 Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Which event distinguishes an independent-school inquiry from an application?
Andover’s process starts with a Candidate Profile before further portal components. Track the initial profile and completed application separately when assessing recruitment leads; a profile does not establish completion.
Should school tours and admissions interviews share a conversion label?
Andover describes the interview separately and says tours are optional. Keep tour participation and the relevant admissions interview separate in acquisition reports.
Why should boarding and day-school offers have distinct lead context?
Andover asks applicants to choose day or boarding status and describes that submitted choice. Match ads and lead routing to the advertised attendance option before comparing applications.
Does “meeting demonstrated need” mean every independent-school family receives free tuition?
Andover describes meeting the demonstrated need it determines for eligible families. Explain that qualification in affordability copy; the institution’s stated policy does not establish a full scholarship for every applicant.
Category research
Which AOV benchmark is shown?
The reference benchmark is for K-12 Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: K-12 Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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