$68.29
AOV benchmark
Median account AOV · USD · Parent industry: K-12 Education Institutions
$29.55 to $294.23Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
K-12 Education Institutions411 / 530
Madgicx Research & Labs
High Schools
Keep tests and auditions distinct.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within K-12 Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Why should high-school test and audition campaigns use different conversion stages?
NYC’s specialized-school guidance distinguishes SHSAT schools from LaGuardia, which uses auditions rather than that test. Label registration or audition completion by the advertised route instead of merging them as one generic application event.
Can one completed high-school audition represent several program interests?
NYC permits one audition submission per discipline for multiple relevant programs. Count the applicant and submission separately from the number of program choices when interpreting demand generated by recruitment ads.
Should audition-format copy imply that an in-person submission has an advantage?
NYC says virtual and in-person auditions are treated equally. Explain the available formats accurately in that program’s recruitment landing page instead of implying an advantage unsupported by its admissions guidance.
Why can high-school test participation exceed admission offers?
NYC describes SHSAT offers using score order, preferences and seat availability, and states that not every test taker receives an offer. Separate test participation from offers before judging a recruitment campaign’s enrollment conversion.
Category research
Which AOV benchmark is shown?
The reference benchmark is for K-12 Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Benchmark scope
Parent industry: K-12 Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.