$68.29
AOV benchmark
Median account AOV · USD · Parent industry: K-12 Education Institutions
$29.55 to $294.23Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
K-12 Education Institutions452 / 530
Madgicx Research & Labs
Middle Schools
Read demand by grade and program.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within K-12 Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Which grade-transition detail should a middle-school lead form establish?
NYC middle-school eligibility covers residents in the final elementary grade, typically fifth or sixth. Confirm the transition year and applicable jurisdiction before treating an inquiry as an eligible applicant.
How should middle-school program demand be counted?
NYC explains that school programs are distinct application choices. Report unique applicants separately from their program interests so multiple choices do not inflate the number of children acquired by a campaign.
Why might two middle-school lead cohorts have different offer rates?
NYC describes geographic admission priorities for zoned or district programs. Examine the applicable priority groups alongside application volume; a difference in offers does not, by itself, establish a difference in ad quality.
Should a middle-school waitlist offer be merged with the initial offer?
NYC describes waitlist offers as dependent on available seats and admissions priorities. Record the offer stage and timing separately so later seat movement is not automatically credited to a new campaign.
Category research
Which AOV benchmark is shown?
The reference benchmark is for K-12 Education Institutions.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: K-12 Education Institutions
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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