$31.13
Average order value
Median account AOV · USD
$11.52 to $143.31Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Software & Technology Platforms28 / 530
Madgicx Research & Labs
AI & Machine Learning Platforms
Median account AOV: $31.13 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
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Software revenue metricsACV · MRR · ARPU
These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.
- MRRMonthly recurring revenue
Subscription revenue normalized to one month across a business. One-time charges are excluded.
MRR = sum of monthly recurring subscription amounts
Stripe · Monthly recurring revenue- ARPUAverage revenue per user
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.
Monthly subscription ARPU = MRR ÷ active paying subscribers
Stripe · Subscription ARPU- ACVAnnual contract value
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.
ACV = recurring contract value ÷ contract duration in years
Stripe · Annual contract value
Questions, answered.AOV, context & using this research16 answers
In this category
Should input and output usage be treated as one flat software order?
Amazon Bedrock's pricing distinguishes model, input, output and inference options. Explain the actual billable units for the advertised workload. A token rate or account credit purchase is not a subscription's MRR or a customer's lifetime value.
How should provisioned AI capacity be distinguished from on-demand usage?
Bedrock's purchase guide separates provisioned throughput and commitment choices. Keep capacity purchases and consumed usage distinct in commercial reporting. A capacity reservation does not establish how much the customer ultimately uses or earns from an application.
What should an AI platform ad demonstrate beyond a model name?
Bedrock lists models and different inference modes. Show a concrete input-to-output task and identify the advertised mode. Public capability and pricing documentation does not prove a universal task-success rate or a creative's advertising performance.
Read the benchmark
What is the average order value benchmark for AI & Machine Learning Platforms?
The median account AOV for AI & Machine Learning Platforms is $31.13 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in AI & Machine Learning Platforms?
The middle 50% of account AOVs runs from $11.52 to $143.31 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $11.52 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $143.31 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact AI & Machine Learning Platforms classifications under Software & Technology Platforms. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Software revenue metrics
Does purchase AOV measure MRR, ARPU or ACV?
These describe contract and recurring revenue economics. The purchase AOV benchmark above measures order value.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
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Can I download this industry research?
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.