$30.34
AOV benchmark
Median account AOV · USD · Parent industry: Software & Technology Platforms
$10.26 to $95.68Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Software & Technology Platforms420 / 530
Madgicx Research & Labs
HR & Payroll Software
Explain the people and modules. Keep payroll funds separate.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Software & Technology Platforms
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Software revenue metricsACV · MRR · ARPU
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
- MRRMonthly recurring revenue
Subscription revenue normalized to one month across a business. One-time charges are excluded.
MRR = sum of monthly recurring subscription amounts
Stripe · Monthly recurring revenue- ARPUAverage revenue per user
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.
Monthly subscription ARPU = MRR ÷ active paying subscribers
Stripe · Subscription ARPU- ACVAnnual contract value
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.
ACV = recurring contract value ÷ contract duration in years
Stripe · Annual contract value
Questions, answered.AOV, context & using this research7 answers
In this category
Why distinguish employee payroll and contractor-only offers?
Gusto publishes contractor-only and employee payroll plan choices. Identify the advertised worker scope and included modules before inviting signup. Do not assume every plan covers the same employment or geographic requirements.
Should a payroll software demo request count as a paid implementation?
Rippling's payroll demo form asks for company size and headquarters. Track demo requests, qualified evaluations and signed purchases separately. A scheduled demo does not establish a purchased deployment or implementation fee.
Which payroll software differences belong in a product demonstration?
Gusto's plan comparison distinguishes payroll, time tracking and HR features. Demonstrate a task included in the promoted plan and label its scope. Do not imply that a payroll-run button proves legal compliance or a universal productivity improvement.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Software & Technology Platforms.
Parent industry benchmark. Snapshot read 11 October 2026.
Software revenue metrics
Does purchase AOV measure MRR, ARPU or ACV?
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
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Can I download this industry research?
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How should I cite a finding from this page?
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Connected industries.
Research scope
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Clear boundaries.
Benchmark scope
Parent industry: Software & Technology Platforms
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.