$30.34
AOV benchmark
Median account AOV · USD · Parent industry: Software & Technology Platforms
$10.26 to $95.68Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Software & Technology Platforms433 / 530
Madgicx Research & Labs
IT Managed Services
Define the supported environment. Separate support from projects.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Software & Technology Platforms
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System Integration Services
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Software revenue metricsACV · MRR · ARPU
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
- MRRMonthly recurring revenue
Subscription revenue normalized to one month across a business. One-time charges are excluded.
MRR = sum of monthly recurring subscription amounts
Stripe · Monthly recurring revenue- ARPUAverage revenue per user
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.
Monthly subscription ARPU = MRR ÷ active paying subscribers
Stripe · Subscription ARPU- ACVAnnual contract value
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.
ACV = recurring contract value ÷ contract duration in years
Stripe · Annual contract value
Questions, answered.AOV, context & using this research8 answers
In this category
Which service boundaries matter when comparing managed IT engagement value?
Kyndryl describes workplace services spanning devices, support and technology access. Define the environment and purchased service scope before comparing contracted fees. A managed-service enquiry does not establish a common price per device or total contract value.
Should support tickets and sales enquiries share a conversion count?
NTT's managed-services welcome page provides request and escalation paths for existing clients. Keep customer support activity separate from new-service enquiries and signed engagements. A service-desk request is not a new sale.
What can managed IT creative show beyond an uptime promise?
Kyndryl's workplace support offering focuses on support delivery for employee technology. Show the actual request-to-resolution workflow and contracted boundaries. Do not invent response times, service-level guarantees or universal uptime from a broad service description.
How can a managed IT landing page qualify the needed service?
Kyndryl organizes workplace services around distinct support and employee-technology needs. Ask about the actual environment and requested scope before presenting a quote. A common service label does not establish that every provider includes the same coverage.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Software & Technology Platforms.
Parent industry benchmark. Snapshot read 11 October 2026.
Software revenue metrics
Does purchase AOV measure MRR, ARPU or ACV?
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
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Can I download this industry research?
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Benchmark scope
Parent industry: Software & Technology Platforms
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.