$30.34
AOV benchmark
Median account AOV · USD · Parent industry: Software & Technology Platforms
$10.26 to $95.68Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Software & Technology Platforms515 / 530
Madgicx Research & Labs
System Integration Services
Name the systems and handoffs. Keep implementation scope visible.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within Software & Technology Platforms
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Software revenue metricsACV · MRR · ARPU
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
- MRRMonthly recurring revenue
Subscription revenue normalized to one month across a business. One-time charges are excluded.
MRR = sum of monthly recurring subscription amounts
Stripe · Monthly recurring revenue- ARPUAverage revenue per user
Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR.
Monthly subscription ARPU = MRR ÷ active paying subscribers
Stripe · Subscription ARPU- ACVAnnual contract value
The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue.
ACV = recurring contract value ÷ contract duration in years
Stripe · Annual contract value
Questions, answered.AOV, context & using this research7 answers
In this category
Which environment details should an integration enquiry clarify?
Accenture's integration offering starts with existing systems, workflows and data, and lists multiple platform families. Capture source and destination systems and intended scope before quoting. A broad integration enquiry is not a signed implementation.
Should implementation and post-launch support be treated as one universal contract?
Accenture describes implementation and managed support among its integration services. Label which phases are purchased and how fees are charged. A build milestone and an ongoing support payment are different commercial units.
What should integration-services creative show as a concrete benefit path?
Capgemini's offering centers on business APIs and application integration. Show the actual source-to-destination workflow being implemented, with its defined boundaries. A connected diagram does not prove an unmeasured time saving, latency improvement or revenue lift.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Software & Technology Platforms.
Parent industry benchmark. Snapshot read 11 October 2026.
Software revenue metrics
Does purchase AOV measure MRR, ARPU or ACV?
These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category.
Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Benchmark scope
Parent industry: Software & Technology Platforms
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.