$29.70
AOV benchmark
Median account AOV · USD · Parent industry: News & Information Media
$1.00 to $34.64Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
News & Information Media481 / 530
Madgicx Research & Labs
Print Newspapers Publications
Keep delivery and digital access distinct.
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AOV benchmark
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Within News & Information Media
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Questions, answered.AOV, context & using this research7 answers
In this category
What should a print-subscription campaign clarify about bundled digital access?
The Washington Post's US-publisher help says linking an existing home-delivery subscription to an online account provides unlimited digital access. Explain the activation route when advertising that bundle. A digital account connection does not establish that the campaign sold a new print subscription.
Why should a print-publication campaign identify existing subscriber journeys?
The Washington Post's US-publisher help requires a home-delivery Subscription ID when an account is not already linked. Qualify whether the destination activates an existing subscription or accepts a new order. Supplying an existing account identifier is not evidence of a newly purchased delivery subscription.
Does a newspaper vacation hold establish subscription cancellation or a refund?
The Washington Post's US-publisher help says temporarily suspending delivery does not credit or extend the subscription, while digital access continues. Keep delivery holds separate from cancellations and refunds in campaign retention reporting. A stopped physical delivery is not enough to classify the subscription outcome.
Can a print-subscription campaign count online account management as a fresh sale?
The Washington Post's US-publisher help lists bill payment, vacation stops and carrier tips as management actions after account linking. Distinguish servicing an existing delivery account from a confirmed subscription order. An account-management visit does not by itself establish new acquisition revenue.
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The reference benchmark is for News & Information Media.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: News & Information Media
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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