$7.72
Average order value
Median account AOV · USD
$0.63 to $34.64Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
News & Information Media100 / 530
Madgicx Research & Labs
Digital News Platforms
Median account AOV: $7.72 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within News & Information Media
More in this industry. 5
Questions, answered.AOV, context & using this research15 answers
In this category
What should a digital-news ad verify when promoting a subscription package?
The Washington Post's package comparison distinguishes Core web-and-app access from Premium features including shared accounts and digital passes. State the actual advertised package before comparing response. A generic subscription message should not imply every buyer receives every Premium benefit.
Does shared digital-news access establish another paying subscriber?
The Washington Post's US-publisher help describes extra shared accounts and a digital pass within Premium. Keep those entitled readers separate from confirmed new paid subscriptions. A recipient activating shared access does not by itself establish a new billing relationship or additional subscription revenue.
How should a publisher classify an existing subscriber responding to an offer?
The Washington Post's US-publisher help directs readers to their online account to check their subscription package. Confirm the customer's actual package before treating a response as acquisition or upgrade. An offer click alone does not establish a new subscription or changed entitlement.
Read the benchmark
What is the average order value benchmark for Digital News Platforms?
The median account AOV for Digital News Platforms is $7.72 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Digital News Platforms?
The middle 50% of account AOVs runs from $0.63 to $34.64 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $0.63 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $34.64 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Digital News Platforms classifications under News & Information Media. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.