$29.70
AOV benchmark
Median account AOV · USD · Parent industry: News & Information Media
$1.00 to $34.64Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
News & Information Media505 / 530
Madgicx Research & Labs
Specialized News Outlets
Qualify the coverage the team needs.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within News & Information Media
More in this industry. 5
Questions, answered.AOV, context & using this research6 answers
In this category
What should a specialist-news campaign qualify beyond general interest in the topic?
POLITICO Pro's US packages distinguish Federal, State and combined U.S. coverage, while common functionality remains the same. Ask which coverage the buyer needs and match the advertised package. A broad policy-news enquiry does not establish fit for every content scope.
Why should a specialist-news advertiser separate team seats from subscription count?
POLITICO Pro's US package page describes team access with flexible seat add-ons. Qualify the buyer's team-access requirement and distinguish entitled seats from the confirmed billing arrangement. Several reader seats do not automatically establish several separately purchased subscriptions.
Does a specialist-news demo request establish paid subscription revenue?
POLITICO Pro's US package page invites a free trial through a brief demo request. Separate that enquiry and trial stage from the later confirmed paid agreement. Requesting a demonstration does not by itself establish a customer payment or completed team subscription.
Category research
Which AOV benchmark is shown?
The reference benchmark is for News & Information Media.
Parent industry benchmark. Snapshot read 11 October 2026.
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Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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Benchmark scope
Parent industry: News & Information Media
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.