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Beauty & Personal Care207 / 530
Nail polish bottle and lacquer brush

Madgicx Research & Labs

Nail Salon Services

Median account AOV: $34.56 USD.

MADGICX / LABSINDUSTRY RESEARCH

Category benchmark

USD · Account AOV
$34.56

Average order value

Median account AOV · USD

$24.01 to $83.90Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Beauty & Personal Care

More in this industry. 18

Questions, answered.AOV, context & using this research16 answers

In this category

How should nail art and extensions enter ticket-value analysis?

Townhouse lists manicures, pedicures and nail art, with extensions described in its salon offer. Separate base services from purchased extras in completed tickets. A larger service menu does not establish that add-ons increase measured AOV.

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What should a gel-service offer say about removal?

Townhouse's Tribeca membership page identifies gel removal among included benefits. Show whether removal is included or separately charged in the advertised local offer. Do not imply that every salon or service tier follows the same terms.

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How can nail creative avoid an ambiguous service promise?

Townhouse organizes its offering around manicure, pedicure and nail art services. Name the service and any purchased design elements shown in the creative. The pictured finish should match what the booking includes.

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Should monthly nail memberships and single visits share one conversion metric?

Townhouse Tribeca presents membership tiers with different included service allowances. Track membership starts, recurring charges and redeemed appointments separately. Those counts cannot be treated as interchangeable completed single-visit purchases.

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Read the benchmark

What is the average order value benchmark for Nail Salon Services?

The median account AOV for Nail Salon Services is $34.56 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the typical AOV range in Nail Salon Services?

The middle 50% of account AOVs runs from $24.01 to $83.90 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $24.01 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $83.90 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers exact Nail Salon Services classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Independent public research

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99 public listings reviewed 13 October 2026; coverage is partial. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Independent public brand research. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

Exports & citation detailsMarkdown · JSON · Embed

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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