$29.70
AOV benchmark
Median account AOV · USD · Parent industry: News & Information Media
$1.00 to $34.64Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
News & Information Media440 / 530
Madgicx Research & Labs
Local Regional News
Separate community support from access.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
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Within News & Information Media
More in this industry. 5
Questions, answered.AOV, context & using this research6 answers
In this category
Can a local-news sponsorship offer imply influence over newsroom coverage?
The Texas Tribune's Texas example lists corporate sponsorship among funding streams and states that journalists alone make editorial decisions. Keep the sponsorship benefit and editorial coverage separate in creative. A support payment does not establish promised favorable reporting under this publisher's stated model.
Why should local-news event campaigns distinguish viewing from attendance?
The Texas Tribune's About page describes public events, livestream availability and archived videos. Report the actual action sought: an in-person attendance, a livestream view or later archive engagement. Online viewing does not by itself establish attendance at the venue or paid admission.
Can a local-news membership ad imply that a festival ticket is included?
The Texas Tribune's Texas member-benefits page gives qualifying tiers festival perks when members purchase a ticket. Specify the tier and benefit actually offered. A registration discount or member-only session entitlement does not mean the underlying festival ticket comes with every membership.
Category research
Which AOV benchmark is shown?
The reference benchmark is for News & Information Media.
Parent industry benchmark. Snapshot read 11 October 2026.
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Parent industry: News & Information Media
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.