$45.04
AOV benchmark
Median account AOV · USD · Parent industry: Beauty & Personal Care
$15.99 to $83.71Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Beauty & Personal Care453 / 530
Madgicx Research & Labs
Mobile Beauty Services
Bring clarity to the doorstep. Value the actual appointment.
MADGICX / LABSINDUSTRY RESEARCH
AOV benchmark
Enter your average order value to see where it sits.
Within Beauty & Personal Care
More in this industry. 18
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Advanced Skincare Services
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Barber Shops
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Beauty Gifts & Sets
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Beauty Subscription Services
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Body Care Grooming
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Facial Skincare
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Fragrances & Scents
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Hair Removal Salons
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Haircare Products
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Lash & Brow Salons
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Makeup Cosmetics
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Men Grooming Products
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Nail Salon Services
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Oral Care Products
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Professional Beauty Supplies
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Salon Hair Services
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Skincare Services
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Travel Size Beauty
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Questions, answered.AOV, context & using this research7 answers
In this category
What should a mobile beauty ad clarify before a booking?
Secret Spa describes therapists arriving at the client's home with treatment equipment. State the actual service area, offered treatment and booking arrangements for your provider. An at-home service promise does not establish availability at every address.
Should group mobile beauty bookings share an average with individual appointments?
Secret Spa offers tailored quotes for weddings, events and corporate bookings. Separate group quotes and completed group services from individual appointments when reporting ticket value. The public offer does not establish a typical party size or group conversion rate.
What can mobile beauty creative demonstrate beyond the finished look?
Secret Spa explains that the therapist brings equipment and attends the home. Show setup, service contents and arrival logistics for the actual offering. Treat any effect on booking conversion as a test result to measure, not a fact supplied by the provider's FAQ.
How can cancellations change the interpretation of mobile beauty conversions?
Secret Spa's FAQ distinguishes advance changes from later cancellations. Track bookings, cancellations, fees and completed appointments separately and use your own provider's current policy. A confirmed booking alone does not prove a delivered appointment.
Category research
Which AOV benchmark is shown?
The reference benchmark is for Beauty & Personal Care.
Parent industry benchmark. Snapshot read 11 October 2026.
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Research scope
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Benchmark scope
Parent industry: Beauty & Personal Care
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Individually authored category research. The public brand directory is not yet available. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.