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Beauty & Personal Care267 / 530
Salon hair dryer and styling brush

Madgicx Research & Labs

Salon Hair Services

Median account AOV: $56.47 USD.

MADGICX / LABSINDUSTRY RESEARCH

Category benchmark

USD · Account AOV
$56.47

Average order value

Median account AOV · USD

$17.16 to $139.82Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method

Enter your average order value to see where it sits.

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Within Beauty & Personal Care

More in this industry. 18

Questions, answered.AOV, context & using this research16 answers

In this category

Why distinguish colour consultations from paid colour appointments?

TONI&GUY recommends a consultation to discuss hair goals before booking. Separate consultation requests, attended consultations and completed colour services. An enquiry does not establish the final treatment choice, appointment price or realized revenue.

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Can stylist level affect the interpretation of salon ticket value?

TONI&GUY Enfield lists cut-and-finish prices by stylist level. Analyze completed tickets by service and stylist tier before attributing an average-ticket change to ads. One location's published menu is not a market-wide benchmark.

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Which salon service differences belong in ad creative?

TONI&GUY separates cut, colour, treatment and finish services. Identify the service demonstrated and what the appointment includes. A styling result alone can leave the visitor uncertain whether the offer is a cut, colour or blow-dry.

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How should consultation-priced colour changes appear on a landing page?

TONI&GUY Enfield marks some services as priced by consultation. Route those visitors to the appropriate consultation and avoid treating a starting price as a universal final quote. Keep quote requests distinct from confirmed paid appointments.

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Read the benchmark

What is the average order value benchmark for Salon Hair Services?

The median account AOV for Salon Hair Services is $56.47 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the typical AOV range in Salon Hair Services?

The middle 50% of account AOVs runs from $17.16 to $139.82 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $17.16 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $139.82 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Which industry or subcategory does this benchmark cover?

This benchmark covers exact Salon Hair Services classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

Behind the numbers

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Benchmark scope

Equal-weight AOV benchmark

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Category scope

Independent public brand research. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

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Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

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