$36.97
Average order value
Median account AOV · USD
$14.32 to $58.21Middle 50% of account AOVs
Snapshot read 2026-10-11Scope & method
Beauty & Personal Care51 / 530
Madgicx Research & Labs
Body Care Grooming
Median account AOV: $36.97 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Beauty & Personal Care
More in this industry. 18
-
Advanced Skincare Services
Research -
Barber Shops
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Beauty Gifts & Sets
Research -
Beauty Subscription Services
Research -
Facial Skincare
Research -
Fragrances & Scents
Research -
Hair Removal Salons
Research -
Haircare Products
Research -
Lash & Brow Salons
Research -
Makeup Cosmetics
Research -
Men Grooming Products
Research -
Nail Salon Services
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Oral Care Products
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Professional Beauty Supplies
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Salon Hair Services
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Skincare Services
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Mobile Beauty Services
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Travel Size Beauty
Research
Questions, answered.AOV, context & using this research13 answers
In this category
How can body-care sets be segmented by the included routine steps?
Necessaire's Body Essentials set lists body wash, lotion and deodorant together. Name the included steps and sizes so shoppers can compare the set with a wash-and-lotion pair or single products. Confirm basket and margin effects in the merchant's orders.
Read the benchmark
What is the average order value benchmark for Body Care Grooming?
The median account AOV for Body Care Grooming is $36.97 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the typical AOV range in Body Care Grooming?
The middle 50% of account AOVs runs from $14.32 to $58.21 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $14.32 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $58.21 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
What does this AOV benchmark show?
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
When was this benchmark snapshot read?
The snapshot was read on 11 October 2026.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Body Care Grooming classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
How should I cite a finding from this page?
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
Independent public research
Explore brands
Public brand examples · Independently selected
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No brands in this segment.
100 brands
Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Equal-weight AOV benchmark
Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.
Category scope
Independent public brand research. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.
Exports & citation detailsMarkdown · JSON · Embed
Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.
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