Beauty Subscription Services

IPSY describes recurring curated beauty bags or boxes, while Ulta's Replenish & Save lets shoppers schedule selected products. State which model the ad offers and analyze its actual paid orders separately. These are distinct public service designs, not evidence of identical AOV or retention.

Beauty Pie says its membership is an access pass and products ship only when members order. Explain membership benefits and product-order behavior distinctly. The public model does not establish that membership fees and merchandise purchases belong in the same order-value calculation.

Scentbird's subscription page says customers choose scents and build their queue. Show the actual choice process and delivered format at the ad destination. A queue feature does not prove better retention, a more profitable audience or customer satisfaction.

IPSY publishes steps for canceling membership through account settings. Make the merchant's own renewal, skip and cancellation help easy to find beside the recurring offer. Use its current terms rather than transferring another provider's policy; the process alone does not establish conversion lift.

The median account AOV for Beauty Subscription Services is $17.52 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

The middle 50% of account AOVs runs from $5.41 to $47.80 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

The 25th-percentile account AOV is $5.41 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

The 75th-percentile account AOV is $47.80 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

This benchmark covers exact Beauty Subscription Services classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.